SEO Agency. Lahore · UK · Serving Worldwide
Rank Rays plans the work, does the work, and shows you the work. Technical SEO, content, and authority-building for businesses that want more than traffic, reported against the metrics that matter: rankings you can verify, traffic you can see, and links you can click.
Our clients






Why Rank Rays
Most agencies sell you rankings. We sell you something rarer: work you can see, links you can click, and numbers you can verify.
Your Analytics, Search Console, and ad accounts are set up under your ownership, not ours. We get access; you keep the keys.
Each backlink is documented with the live URL, the method used, and why the placement was earned. No “trust us, links happened.”
Straightforward monthly pricing you can see on this site. $800, $1,500, or $2,500. No setup games, no fine-print surprises.
10+ SEO specialists, founder-led since 2013. You always know who is working on your account and what they're doing.
Rankings you can check, traffic you can see, links you can click. Every report ties work to outcomes you can confirm yourself.
What We Do
Rankings rest on three things: a site search engines can crawl, content worth ranking, and authority worth trusting. One team covers all three.
Deep audits, Core Web Vitals, crawl and indexation fixes, schema markup. The foundation everything else stands on.
Explore ServicePages mapped to real search intent, internal linking rebuilt, E-E-A-T signals strengthened.
Explore ServiceOutreach-based editorial links and digital PR. Our signature craft.
Explore ServiceGoogle Business Profile optimization, reviews strategy, citations, NAP consistency. For businesses whose customers are nearby.
Explore ServiceProduct-page architecture, collections structure, product schema, platform-specific technical fixes.
Explore ServiceBriefs and content built to rank and convert, planned around keywords your buyers actually search, not filler to hit a word count.
Explore ServiceA complete teardown: technical, content, and backlink analysis with a prioritized fix list. Yours to keep, whether or not we work together.
Explore ServiceSearch has changed: AI Overviews and assistants now answer questions directly. We optimize so your brand is the one they cite.
Explore ServiceFree SEO Audit
Most agencies charge thousands for an audit, then use it as a sales pitch. Ours is different: a genuine teardown of your site by an SEO who's done this since 2013.
The Rank Rays Formula
Technical Health + Content Depth + Real Authority = Rankings That Compound
Skip any one of the three and growth stalls. Most sites we audit are strong in one, weak in two. We fix all three, in the order that moves rankings fastest.
Every audit tears down the six layers that decide whether you rank — nothing skipped, nothing vague.
Crawl, indexation, site speed, mobile experience, and schema.
Titles, meta descriptions, headings, images, and internal links.
Search intent match, content depth, and competitor content gaps.
Which links are helping, which are hurting, and what's missing.
Google Business Profile, citations, and review signals.
How your brand appears in AI answers, and how to win citations.
Our Signature Craft
Link building is where most agencies cut corners, and where Google penalizes hardest. We do it the slow way: real outreach to real publications, placements earned on merit, every one documented. It costs more per link. It's also the only kind that lasts.
Link Building
A backlink is a vote. Bought votes get caught; earned votes count. Since 2013, we've built links the way Google wants them built, through outreach, relationships, and content worth citing.
From guest posts on real publications to digital PR that earns editorial coverage, our off-page work is fully transparent: you see every placement, every URL, every method.
Explore Link BuildingOur Process
One clear process, run every month. You always know what's happening, what's next, and what it earned.
01
Days 1-15
Goals first, then a technical SEO audit, backlink audit and competitor analysis. Search Console exposes each defect.
02
Days 16-30
Findings become a 90-day SEO roadmap: keyword research and SEO strategy. Each task gets an owner, timeline, deadline.
03
Days 31-60
Technical fixes, on-page SEO, link building via manual outreach, guest posting. Ships in impact order, content covered.
04
Days 61-75
SEO quality assurance: fixes verified, indexation checked, movement measured. Honest performance review before scaling.
05
Day 76+
Monthly SEO reports you can verify yourself, with transparent reporting. We scale winners and let authority compound.
Every report ties the month's work to website metrics you can confirm yourself — rankings you can check, traffic you can see, links you can click.
Start With a Free AuditCase Studies
We don't publish fake client logos or cherry-picked screenshots. These are 3 real engagements with real numbers, each with a full write-up.
Want an example from your industry? Request an industry example , we'll share a relevant project breakdown, honestly.
Start with a free SEO audit — the same teardown our clients get before they sign. Yours to keep, no obligation.
Client Reviews
We publish only real reviews, never invented quotes. Our full review history lives on Upwork: 95% client satisfaction, 2200+ websites worked on, and great reviews since 2013.
“Muhammad successfully increased my website's domain rating to a goal I needed within just a short amount of time. Pleasure working with!”
Upwork client
Guest Post Outreach Specialist · August 2026 · 5.0/5
“Muhammad did an excellent job improving our Shopify store's SEO performance. When we started, our website had less organic visibility, low DR authority, several on-page SEO issues, and weak AISEO presence. Instead of only building backlinks, he first performed a detailed audit and explained the problems clearly. He fixed technical and on-page SEO issues, improved content optimization, strengthened our backlink profile, and gradually increased our domain authority and rankings. We also noticed a strong improvement in AI search visibility and organic traffic growth within a short period. What I appreciated most was his communication, attention to detail, and honest approach. He focused on long-term improvements rather than quick shortcuts. Highly recommended for Shopify SEO, link building, and overall website optimization.”
Upwork client
Onsite SEO + Link Building · June 2026 · 5.0/5
“Amazing job always, we will do more business with Mr Mohammad he is an honest man and a master of his craft.”
Upwork client
Ahrefs DR Increase project · August 2024 · 5.0/5
“Very experienced SEO guy, very great SEO consultation. Give me an advice about what should i do 👍”
Upwork client
30 minute SEO consultation · August 2025 · 5.0/5
“Quick, reliable, and quality service”
Upwork client
Wix & Squarespace Backlinks · March 2026 · 5.0/5
“Great work. Easy to understand. Very experienced on SEO”
Upwork client
Website SEO · October 2024 · 5.0/5
Every review is public and unedited on our Upwork profile. 95% client satisfaction across 2200+ websites worked on since 2013.
The audit is the actual work, not a sales deck. See exactly what we'd find on your site before you pay anything.
On a call, we'll walk through a relevant project breakdown from our history, methods, work done, and what happened.
Meet the Team
Founder Muhammad Shakeel has done SEO since 2013. Around him: 10+ specialists in outreach, technical SEO, local SEO, content, and link building — the people who work on your project every day.

Muhammad Shakeel
Founder & SEO Expert

Faisal Mahmood
Outreach Manager

Muhammad Naveed
Local SEO Expert

Malik Nazar
AEO/GEO/AISEO Expert

Tahir Islam
SEO Executive

Muhammad Razaq
AI Content Writer

Hanzala Mushtaq
AI Automation Engineer

Muhammad Umar
Link Building Expert

Muhammad Sajjad
WordPress Developer

Ahmar Naz
Executive Content Writer

Muhammad Tariq
Graphic Designer

Attique-ur-Rehman
Video Editor

Muhammad Akmal
Shopify Developer

Zahid Mirani
DA/DR Expert

Shafiq Ahmad
Social Media Expert

Faisal Mahmood
Outreach Manager

Muhammad Naveed
Local SEO Expert

Malik Nazar
AEO/GEO/AISEO Expert

Tahir Islam
SEO Executive

Muhammad Razaq
AI Content Writer

Hanzala Mushtaq
AI Automation Engineer

Muhammad Umar
Link Building Expert

Muhammad Sajjad
WordPress Developer

Ahmar Naz
Executive Content Writer

Muhammad Tariq
Graphic Designer

Attique-ur-Rehman
Video Editor

Muhammad Akmal
Shopify Developer

Zahid Mirani
DA/DR Expert

Shafiq Ahmad
Social Media Expert
Pricing
Every service at $20/hour. Monthly plans: Silver $800, Gold $1,500, Diamond $2,500.
Monthly terms, no lock-in. Published pricing. Your accounts under your ownership from day one.
Full plan details on the quote page.
Get a QuoteIndustries
SEO isn't one-size-fits-all. We've spent 13+ years learning what actually ranks in these markets.

Muhammad Shakeel. Founder, Rank Rays. Delivering SEO since 2013: 2200+ websites worked on for 500+ clients with 95% client satisfaction. Bring your toughest questions on technical audits, link building, timelines, or what honest SEO should really cost.
FAQ
It depends on your site's size, your market's competitiveness, and how much work is needed, which is exactly why you should be suspicious of anyone quoting a price before looking at your site. Our pricing is published: $20/hour for all SEO services; monthly packages Silver $800, Gold $1500, Diamond $2500; authority link packages from $300. No hidden fees, no quote-behind-a-call.
Early movement, improved crawl behavior, impressions climbing in Search Console, typically appears in 3–4 months. Meaningful traffic and lead growth usually takes 6–12 months. New domains and competitive niches take longer. What you should expect from us in the meantime: visible work every month and leading indicators you can check yourself.
Yes, but the playbook changed. AI Overviews do absorb some informational clicks, which is exactly why “rank #1” alone is no longer the whole game. The winners now are the brands AI answers cite. That means deeper expertise, structured content, entity optimization, and real authority, which is precisely what we build. SEO isn't dying; thin SEO is.
No, and you should walk away from anyone who does. Google's own guidance says no one can guarantee rankings. What we do put in writing: the work we'll do, the timeline we'll work to, and reporting you'll actually understand.
Our 10+ member specialist team, led by founder Muhammad Shakeel, doing SEO since 2013. No account-manager telephone game: you always know who is working on your site.
Let's Discuss
Tell us where you are and where you want to be. We'll get back to you, with honest first impressions, not a sales script.
Phone / WhatsApp
+44 7367 066559Based in
Office 1098, 85 Dunstall Hill, Wolverhampton, WV60SR, UK, serving clients worldwide