SEO Agency. Lahore · UK · Serving Worldwide
Rank Rays plans the work, does the work, and shows you the work. Technical SEO, content, and authority-building for businesses that want more than traffic, reported against the metrics that matter: rankings you can verify, traffic you can see, and links you can click.
What We Do
Rankings rest on three things: a site search engines can crawl, content worth ranking, and authority worth trusting. One team covers all three.
Deep audits, Core Web Vitals, crawl and indexation fixes, schema markup. The foundation everything else stands on.
Explore ServicePages mapped to real search intent, internal linking rebuilt, E-E-A-T signals strengthened.
Explore ServiceOutreach-based editorial links and digital PR. Our signature craft.
Explore ServiceGoogle Business Profile optimization, reviews strategy, citations, NAP consistency. For businesses whose customers are nearby.
Explore ServiceProduct-page architecture, collections structure, product schema, platform-specific technical fixes.
Explore ServiceBriefs and content built to rank and convert, planned around keywords your buyers actually search, not filler to hit a word count.
Explore ServiceA complete teardown: technical, content, and backlink analysis with a prioritized fix list. Yours to keep, whether or not we work together.
Explore ServiceSearch has changed: AI Overviews and assistants now answer questions directly. We optimize so your brand is the one they cite.
Explore ServiceOur clients






Industries
SEO isn't one-size-fits-all. We've spent 13+ years learning what actually ranks in these markets.
Our Signature Craft
Link building is where most agencies cut corners, and where Google penalizes hardest. We do it the slow way: real outreach to real publications, placements earned on merit, every one documented. It costs more per link. It's also the only kind that lasts.
Link Building
A backlink is a vote. Bought votes get caught; earned votes count. Since 2013, we've built links the way Google wants them built, through outreach, relationships, and content worth citing.
From guest posts on real publications to digital PR that earns editorial coverage, our off-page work is fully transparent: you see every placement, every URL, every method.
Explore Link BuildingWhy Rank Rays
Most agencies sell you rankings. We sell you something rarer: work you can see, links you can click, and numbers you can verify.
Your Analytics, Search Console, and ad accounts are set up under your ownership, not ours. We get access; you keep the keys.
Each backlink is documented with the live URL, the method used, and why the placement was earned. No “trust us, links happened.”
Straightforward monthly pricing you can see on this site. $800, $1,500, or $2,500. No setup games, no fine-print surprises.
10+ SEO specialists, founder-led since 2013. You always know who is working on your account and what they're doing.
Rankings you can check, traffic you can see, links you can click. Every report ties work to outcomes you can confirm yourself.
Client Reviews
We publish only real reviews, never invented quotes. Our full review history lives on Upwork: 95% client satisfaction, 2200+ websites worked on, and great reviews since 2013.
“Muhammad was able to create a significant increase in web traffic in short period of time and would defiantly be working with him on regular basis.”
Upwork client
SEO services
“Muhammad has done SEO and backlink work for our site over the past few months and has grown our online presence greatly! We are already talking about new projects :)”
Upwork client
Outlaw Dip SEO and Backlinks
“Muhammad is very professional and is VERY GOOD at what he does! He gave us a lot of recommendations that has helped us grow as a company!”
Upwork client
SEO and Backlinks Specialist
“I enjoyed working with Muhammad. Adherence to deadlines, quality and professional approach, communication at any time. Thank you for being our freelancer!”
Upwork client
Linkbuilder for Blog Comments
“Muhammad and team did an amazing job building high quality back links for my clients. Websites were clean, links showed on reports nicely. Will be using again”
Upwork client
Monthly Backlinking
“Muhammad did an excellent job improving our Shopify store's SEO performance. When we started, our website had less organic visibility, low DR authority, several on-page SEO issues,...”
Upwork client
Onsite SEO + Link Building
“Amazing job always, we will do more business with Mr Mohammad he is an honest man and a master of his craft.”
Upwork client
Ahrefs DR Increase
“Muhammad successfully increased my website's domain rating to a goal I needed within just a short amount of time. Pleasure working with!”
Upwork client
Guest Post Outreach Specialist
Every review is public and unedited on our Upwork profile. 95% client satisfaction across 2200+ websites worked on since 2013.
The audit is the actual work, not a sales deck. See exactly what we'd find on your site before you pay anything.
On a call, we'll walk through a relevant project breakdown from our history, methods, work done, and what happened.
Case Studies
We don't publish fake client logos or cherry-picked screenshots. These are 3 real engagements with real numbers, each with a full write-up.
Want an example from your industry? Request an industry example , we'll share a relevant project breakdown, honestly.
Meet the Team
Founder Muhammad Shakeel has done SEO since 2013. Around him: 10+ specialists in outreach, technical SEO, local SEO, content, and link building — the people who work on your project every day.

Muhammad Shakeel
Founder & SEO Expert

Faisal Mahmood
Outreach Manager

Muhammad Naveed
Local SEO Expert

Malik Nazar
AEO/GEO/AISEO Expert

Tahir Islam
SEO Executive

Muhammad Razaq
AI Content Writer

Hanzala Mushtaq
AI Automation Engineer

Muhammad Umar
Link Building Expert

Muhammad Sajjad
WordPress Developer

Ahmar Naz
Executive Content Writer

Muhammad Tariq
Graphic Designer

Attique-ur-Rehman
Video Editor

Muhammad Akmal
Shopify Developer

Zahid Mirani
DA/DR Expert

Shafiq Ahmad
Social Media Expert

Faisal Mahmood
Outreach Manager

Muhammad Naveed
Local SEO Expert

Malik Nazar
AEO/GEO/AISEO Expert

Tahir Islam
SEO Executive

Muhammad Razaq
AI Content Writer

Hanzala Mushtaq
AI Automation Engineer

Muhammad Umar
Link Building Expert

Muhammad Sajjad
WordPress Developer

Ahmar Naz
Executive Content Writer

Muhammad Tariq
Graphic Designer

Attique-ur-Rehman
Video Editor

Muhammad Akmal
Shopify Developer

Zahid Mirani
DA/DR Expert

Shafiq Ahmad
Social Media Expert
FAQ
It depends on your site's size, your market's competitiveness, and how much work is needed, which is exactly why you should be suspicious of anyone quoting a price before looking at your site. Our pricing is published: $20/hour for all SEO services; monthly packages Silver $800, Gold $1500, Diamond $2500; authority link packages from $300. No hidden fees, no quote-behind-a-call.
Early movement, improved crawl behavior, impressions climbing in Search Console, typically appears in 3–4 months. Meaningful traffic and lead growth usually takes 6–12 months. New domains and competitive niches take longer. What you should expect from us in the meantime: visible work every month and leading indicators you can check yourself.
Yes, but the playbook changed. AI Overviews do absorb some informational clicks, which is exactly why “rank #1” alone is no longer the whole game. The winners now are the brands AI answers cite. That means deeper expertise, structured content, entity optimization, and real authority, which is precisely what we build. SEO isn't dying; thin SEO is.
No, and you should walk away from anyone who does. Google's own guidance says no one can guarantee rankings. What we do put in writing: the work we'll do, the timeline we'll work to, and reporting you'll actually understand.
Our 10+ member specialist team, led by founder Muhammad Shakeel, doing SEO since 2013. No account-manager telephone game: you always know who is working on your site.

Muhammad Shakeel. Founder, Rank Rays. Delivering SEO since 2013: 2200+ websites worked on for 500+ clients with 95% client satisfaction. Bring your toughest questions on technical audits, link building, timelines, or what honest SEO should really cost.
Let's Discuss
Tell us where you are and where you want to be. We'll get back to you, with honest first impressions, not a sales script.
Phone / WhatsApp
+44 7367 066559Based in
Office 1098, 85 Dunstall Hill, Wolverhampton, WV60SR, UK, serving clients worldwide