Increase Ahrefs Domain Rating
DR-focused packages from 30+ to 80+, built on real outreach. See the full breakdown of each tier.
Learn moreWebsite Metrics Services
Third-party website metrics decide more deals than most people admit. We improve website metrics the honest way, manual outreach, real sites, no spam, measured in Ahrefs DR, Moz DA, and Majestic Trust Flow. Start with a free SEO audit and see where your metrics stand today.
The metrics, plainly explained
Website authority isn't a Google metric, it's a set of third-party scores that estimate how strong your backlink profile is. 3 providers dominate the conversation, and each measures something slightly different. Here's what you're actually buying when you improve website metrics:

Ahrefs scores your site's backlink profile on a 0–100 scale. The score grows with the number of referring domains and the strength of the sites linking to you. A higher DR tells anyone checking your site that its link profile was earned, not bought.
Moz's DA is a 1–100 prediction of how likely a domain is to rank, built on its link index and machine-learning model. It is the oldest and most widely cited authority metric, buyers, partners, and directories still check it first.
Majestic splits link quality and quantity into two numbers: Trust Flow measures how trustworthy your linking sites are, Citation Flow measures how many there are. A healthy TF relative to CF means your links come from credible sources, the part of the profile that experienced SEOs and link buyers scrutinize most.
Why it matters
These scores are estimates, not Google rankings, but they shape real commercial outcomes. 5 reasons clients come to us:
Authority metrics don't buy rankings, Google has never used them directly, but they measure the link strength that does move the needle. All else being equal, a stronger earned link profile lets a site compete for harder keywords. Raising DR, DA, and TF is how you give your content a fair fight.
Check the sites outranking you or competing for your deals: many carry high DA and DR. If your competitors' metrics dwarf yours, you start every comparison at a disadvantage. Closing that gap is basic competitive hygiene.
Agencies resell authority-building under their own brand every day. A white-label-friendly service with clear packages and honest reporting lets you offer DR/DA/TF growth to your clients without building an outreach team from scratch.
A fresh domain starts at zero on every metric. Building baseline authority early, before you need the numbers, shortens the ramp from launch to competitiveness.
Sponsors, advertisers, partners, and acquirers routinely check DR and DA before signing. For organizational sites where authority metrics decide deals, a stronger profile is a stronger negotiating position.
Our 3-metric approach
One approach, three scoreboards. We don't chase a single number, we build the underlying link strength that improves website metrics, and DR, DA, and TF follow. Not sure where you stand? A free SEO audit benchmarks your DR, DA, and Trust Flow before you pick a tier. 4 things define how we work:

Every package is built on manual outreach, guest posts, niche edits, and resource links placed on genuine websites with real traffic. It is the same honest prospecting behind our link building services, applied specifically to move your DR, DA, and TF.
A link from a site in your niche moves the needle more safely than a stronger link from an unrelated one. We prioritize topical relevance so the profile looks natural to metric providers and Google alike.
No link farms, no PBNs, no hacked links, no comment spam. The work is safe and will not harm your website.
You see every placement: live URL, anchor text, and the metrics that matter. We report what we built, and our 3-month replacement guarantee covers it if the delivered DR or DA drops.
Every placement gets a planned anchor, branded, partial-match, and generic anchors mixed the way real sites earn links naturally. Over-optimized exact-match anchors are one of the fastest ways to attract the wrong kind of attention, so we keep the profile looking editorial on every package.
Authority built in a week looks bought. We pace placements the way genuine editorial links arrive, steadily, over time, so the profile that raises your DR, DA, and TF reads as earned to metric providers and to Google alike.
We've raised authority metrics for client sites across niches, ecommerce, SaaS, local services, and content sites, using this same outreach-first method. The specifics stay private; the pattern is consistent: real links, relevant sites, steady gains.
Fixed, honest pricing
Pick the metric you care about, pick the tier, and we do the work: real outreach, real links, reported transparently. Each tier is priced for the outreach it takes to improve your metrics, never for a promised score, and every package is covered by the 3-month replacement guarantee.

£300
A solid baseline campaign for new or young sites, built to improve your Ahrefs DR metrics from near-zero toward a credible starting point, so the site can compete instead of starting invisible.
Order on WhatsApp£500
Competitive mid-range authority work. A sustained campaign to improve your Ahrefs DR metrics and close the link-strength gap, so you stand closer to established players in most niches.
Order on WhatsApp£1,000
Serious authority territory. The campaign increases website authority meaningfully, so you compete with the high-authority sites buyers and partners compare you against.
Order on WhatsAppCustom
Elite-level DR requires a tailored campaign. Tell us about your site and we'll scope the work, no fixed price, no guesswork.
Order on WhatsApp£200
A campaign to improve your Moz DA metrics, aimed at lifting a fresh or neglected domain out of single-digit DA toward a respectable range.
Order on WhatsApp£350
A campaign to improve your Moz DA metrics for small businesses and niche sites competing on local or long-tail terms, aimed at the level where buyers start taking you seriously.
Order on WhatsApp£500
Metrics-improvement work aimed at the range that holds up in competitive verticals and partnership talks, so you compete on equal footing.
Order on WhatsAppTF/CF 30+. £250
One straightforward package to improve Majestic Trust Flow for your website: a metrics-improvement campaign targeting Trust Flow and Citation Flow in the 30+ range, built from credible linking domains. Simple scope, honest reporting.
Order on WhatsApp£1,500
Improve website authority across all three scoreboards in one campaign: DR, DA, and TF/CF. The complete metrics build for sites that need every number moving.
Order on WhatsAppOur promise
Here's our guarantee, stated plainly: if the delivered DR or DA drops within 3 months, we rebuild it back at no charge. Metric providers refresh their indexes, linking sites change, and scores can wobble, the guarantee means that risk sits with us, not with you.
Be clear about what this covers: it's a guarantee on the work, not on Google's rankings. Nobody honest can promise you positions, traffic, or revenue, rankings depend on your content, your competition, and hundreds of factors outside any agency's control. What we guarantee is effort and replacement: the metrics we delivered, rebuilt free if they slip within 3 months.

Who it's for
Authority packages aren't for everyone, but for these 3 groups, the numbers do real commercial work:
Resell authority packages under your own brand. Our white-label-friendly reporting gives you everything you need to show clients, live URLs, anchors, metrics, without building an outreach operation of your own.
Launching with zero authority means every ranking battle is uphill. A DR or DA package at launch builds the baseline link strength your content needs to compete from month one instead of month twelve.
If sponsors, advertisers, partners, or buyers check your DR and DA before signing, those numbers are business assets. We raise them deliberately, so the metrics support your commercial goals.
Why Rank Rays
Authority packages fail when they're assembled from link schemes. Ours come from the same manual outreach operation that powers our link building, with dedicated specialists for prospecting, pitching, and placement. A few facts about who you'd be working with:
Founder-led expertise: Muhammad Shakeel has been doing SEO since 2013 (oDesk era), with 2200+ websites worked on, 95% client satisfaction, authority building is one of the team's long-standing crafts.
A 10+ member specialist team. Muhammad Umar leads link building, Faisal Mahmood manages outreach, Ahmar Naz and Muhammad Razaq write the content, and Tahir Islam leads research, every authority package gets dedicated prospecting and vetting.
100% spam-free methods: real outreach on real sites only. The work is safe and will not harm your website, the links that raise your metrics are built to last.
Clear packages, honest pricing: fixed-price DR, DA, and TF/CF packages plus an all-in-one bundle, no vague retainers, no invented deliverables. Based in Lahore, Pakistan, with a UK office, serving clients worldwide.

Related pages
Each metric has its own page with full package details, or see the outreach engine behind all of them:
DR-focused packages from 30+ to 80+, built on real outreach. See the full breakdown of each tier.
Learn moreDA packages from 20+ to 50+, the metric buyers and partners still check first.
Learn moreTF/CF 30+ in a single straightforward package, quality and quantity, measured honestly.
Learn moreThe outreach engine behind our authority packages, guest posting, niche edits, and more.
Learn moreStraight answers about our authority packages, the guarantee, and how the work gets done.
Case studies
A few projects we're allowed to talk about, the problem, what we did, and what changed. Client names stay private; the numbers don't.

Muhammad Shakeel. Founder, Rank Rays. SEO since 2013: 2200+ websites worked on with 95% client satisfaction, 500+ clients served. Our authority packages build DR and DA with real links, and if delivered DR or DA drops within 3 months, we rebuild it free.