SEO Services
SEO Services That Cover Every Ranking Factor
Search rankings are won across technical health, on-page relevance, content depth, and off-page authority, not one trick. Our 8 SEO services cover the full picture, and we only recommend the ones your site actually needs.
What we do
8 SEO Services, One Goal: Rankings That Hold
Each service below has its own page with full detail. Start with the audit if you're unsure where your site stands. It tells us which of these you actually need.

- 01
Technical SEO
The foundation everything else stands on. We make your site fast, crawlable, and easy for search engines to understand, fixing indexation gaps, Core Web Vitals issues, broken redirects, duplicate content, and structured data so your pages can actually compete.
Learn more - 02
On-Page SEO
Every page tuned to its target query. We map keywords to pages, rewrite titles and meta descriptions, rebuild heading structure, strengthen internal linking, and align content with search intent, page by page, without guesswork.
Learn more - 03
Off-Page SEO
Authority built beyond your website. Off-page SEO covers your backlink profile, brand mentions, digital PR, and the trust signals Google weighs heavily. Our dedicated link building team executes the outreach behind it.
Learn more - 04
Semantic SEO & AI Search Visibility
Built for how search works now, entities, topical authority, and content structured for both Google and AI answer engines. We organize your site into topic clusters and optimize for the queries people ask conversational AI tools.
Learn more - 05
Keyword Research
The research layer behind every ranking. We find the keywords your buyers actually search, classify them by intent, map them to the right pages, and hand you a prioritized plan, so content and optimization target demand that converts.
Learn more - 06
SEO Audits
Know exactly where your site stands. Our audits cover technical health, on-page gaps, content quality, and backlink risks, prioritized by impact, so you fix what matters first instead of chasing a 200-item checklist.
Learn more - 07
Content Marketing
Content written to rank and earn links, not filler. We plan topics from keyword research, write in-depth guides and articles, and optimize every piece for search intent, so your content becomes a compounding traffic asset.
Learn more - 08
SEO Consultation
Direct answers from an SEO practitioner active since 2013. Book a 1-on-1 consultation to review your site, diagnose a ranking drop, or pressure-test your strategy before you spend another dollar on it.
Learn more Not sure which service you need?
That's what the audit is for. Request a free SEO audit and we'll tell you which services fit your site, and which ones you can skip.
See Which Services You Need
Who we serve
Who Our SEO Services Are Built For
Different businesses need different SEO. These are the industries we know best. If yours isn't listed, ask us; the audit will tell us both whether we're a fit.

Local service businesses
Plumbers, clinics, law firms, and other local services live or die by the map pack. We handle your Google Business Profile, citations, and local content, the work that gets the phone ringing.
Something else entirely?
If your customers search before they buy, we can probably help. The free audit will tell us both whether we're the right team for the job.
Talk to an SEO SpecialistHow we work
Our SEO Process, Step by Step
No black box. Here's the order we work in, and why each step comes before the next.

- 01
Start with an audit
Every engagement begins with a real SEO audit, technical crawl, on-page review, content check, and backlink profile analysis. We find the issues that matter most and prioritize them by impact, not by checklist order.
- 02
Fix the foundation
Technical blockers come first: crawl errors, indexation gaps, speed problems, broken redirects, and duplicate content. Rankings can't grow on a broken foundation, so we stabilize the site before scaling anything.
- 03
Optimize what exists
Next we tune your current pages, keyword mapping, titles, meta descriptions, headings, internal links, and content aligned to search intent. Existing pages are usually the fastest source of new traffic.
- 04
Build authority and content
With the foundation solid, we grow: targeted content built from keyword research, outreach-driven link building, and digital PR that earns the mentions and links Google trusts.
- 05
Measure and refine
Rankings, traffic, and conversions get tracked and reported plainly. We review what's working, fix what isn't, and adjust the plan. SEO is iterative, and honest reporting keeps it that way.
Every plan starts the same way
With an honest look at your site. The audit shows where you stand, then we build the plan around it.
Start With a Free Audit
Why Rank Rays
Why Businesses Choose Our SEO Services
We don't ask you to take our word for it. Here's what you can verify before you spend anything.
A track record you can verify
2200+ websites worked on and 95% client satisfaction, with real client reviews public on our Upwork profile. Our reviews are real client feedback, not marketing copy.
A 10+ member specialist team
Muhammad Shakeel leads a focused team: Muhammad Razaq on AI content, Muhammad Umar on research and link building, Faisal Mahmood on outreach, Ahmar Naz on content, and Tahir Islam on research. Specialists, not generalists.
Working in SEO since 2013
Active in SEO since the oDesk era, through every major Google update of the last decade. That history means fewer experiments on your site and more pattern recognition.
Transparent pricing
£20/hour across all services, or monthly plans at £800, £1,500, and £2,500. No hidden fees, no inflated retainers, you always know what the work costs and what you're getting for it.
Pricing
How Our SEO Services Are Priced
Three ways to work with us; every one of them starts with the free audit, so you only ever pay for work your site actually needs.
Audit-first, always
Whatever you choose, it starts with the free SEO audit. We look at your site, tell you which services it actually needs, and which it doesn't, then quote against that. You never buy a plan before knowing what it will fix.
Hourly. £20/hour
Every service bills at a flat £20/hour. This fits one-off work: an audit review, a round of on-page fixes, a keyword research brief, or a consultation session. You pay for the hours the work takes, nothing more.
Monthly. £800, £1,500, £2,500
Silver (£800/month), Gold (£1,500/month), and Diamond (£2,500/month) cover ongoing SEO: a set scope of technical work, content, and outreach each month with regular reporting. Monthly is where compounding results come from.
Choosing well
How to Choose the Right SEO Service
8 services is a menu, not a prescription. Here's the decision process we walk clients through. Use it to judge any agency's recommendation, including ours.

Start with diagnosis, not a shopping list
An audit first, always. Buying link building when your problem is indexation is like buying tires when the engine won't start. The audit tells you which of the 8 services your site actually needs, usually 2 or 3, rarely all 8.
Match the service to the bottleneck
Traffic with no conversions is a different problem than no traffic at all. Rankings stuck on page 2 need authority; pages not indexed need technical work; visitors bouncing need content. Name the bottleneck first, then pick the service that removes it.
Beware the everything package
Any agency that prescribes all 8 services before looking at your site is selling, not diagnosing. A trustworthy recommendation is specific: these 2 services, for these reasons, in this order. Vague bundles are how budgets evaporate.
Ask what's excluded, and why
A good proposal says what it won't do as clearly as what it will. If content isn't included, you should know whether that's because your content is fine or because it's phase two. Exclusions stated upfront prevent the most common agency-client fights.
Keep exploring
Related SEO Services
Looking for something more specific? These specialized areas sit alongside our core SEO services.
Link Building
Our dedicated link building pillar, guest posting, link insertions, editorial links, and digital PR.
CMS SEO
Platform-specific SEO for Shopify, WordPress, WooCommerce, Magento, Webflow, and more.
Outreach Services
Manual prospecting, personal pitches, and smart follow-ups, sent from your brand email.
SEO Services FAQs
Straight answers about our services, pricing, and how engagements work.






